Search engines are crucial traffic drivers, even for websites that strictly deal with local issues. Many people think they are well-versed with search engine optimization but the truth is that what you can learn in SEO is just inexhaustible. With the recent updates on Google ranking algorithms, heeding to the right SEO practices is not an option. Many websites that do not follow the right search engine optimization practices are subject to penalization by Google. SEO experts claim that Google is currently ranking optimized websites higher than non-optimized websites. This should be an eye opener that search engine optimization is key for you to rank on Google’s first page. For a better ranking on search engines, a website can choose to implement either on-page or off-page search engine optimization techniques. Even if you think you know how to optimize your website for search engines, here is some advice that can be of great importance and fruitful if heeded to.
To begin with on-page and off-page SEO are two different search engine optimization strategies. On-page search engine optimization refers to all activities you do within your website such as content, title, description, internal linking and keyword stuffing among many others. On most cases, the on-page search engine optimization technique is aimed at building or structuring your website to be search engine friendly. On the other hand, off-page search engine optimization refers to all techniques used outside your website. Off-page SEO helps in increasing your website’s popularity on the internet for you to get more visibility. On-page SEO techniques can also earn you visibility on search engines but only off-page search engine optimization techniques can help improve your site’s position in SERP. If you are seeking to engage in off-page SEO, here are some techniques that you should use. You can also consult our friend’s excellent information at the Silicon Beach SEO Yelp page. There is also an excellent video at https://www.youtube.com/watch?v=kz1SA0ePQI4.
Social Media Engagement
One of the best and by far a major off-page search engine optimization technique is social media engagement. This is a technique that is bound to increase your website’s popularity on the internet. If you want to increase the popularity of your blog, website or business, it is important to engage with people on the various social media platforms. With the growing use of social media, this is definitely a good way to skyrocket your site’s popularity. Some of the most common social media platforms include twitter, Facebook, Pinterest, LinkedIn and Google plus. Social media presence is going to spearhead the growth of your business. In addition, this will help you get many backlinks pointing back to your site.
Forum submission is another off-page SEO technique that can perform wonders to the ranking of your site. There are thousands of forums on the internet where you can take part by posting comments and stuff you think about. However, it is recommended that you participate in search forums that are related to your business and website. Try to make a connection with the forum’s community. Answer people’s questions, reply to threads, offer suggestions and give advice too. It is highly recommended that one utilizes do-follow forums. This increases the chances of people visiting your website or blog. Some of the high PR forums include bbpress.org, careerbuilder.com and chronicles.com.
Many people often overlook this off-page SEO technique but the truth is that it has been proven to have magnificent results. Basically, this technique entails submitting your articles in high PR article submission directories. In addition, you can also give links to your blog or website. All you must make sure is that the content you are submitting is unique and of high quality. In most cases, low quality content will be rejected. Moreover, it is important to ensure that your articles are not keyword stuffed because they will also face rejection. All you have to do is select the right category and give good titles to your content. Some of the most common free article submission sites are ezinearticles.com and hubpages.com.
Question and Answer Websites
Another off-page search engine optimization technique that can get high traffic to your website is engaging in question and answer websites. All you have to do is join some of the best PR question and answer sites, look for questions related to your website, business or blog and give clear responses to these answers. In addition to answering the questions, you can give a link to your blog or website. This is going to increase your visibility on search engines.
Off-page search engine optimization can also entail submitting videos to different websites. If you are seeking to increase the popularity of your website or blog through video submission, it is important to go for popular video submission sites such as YouTube and Vimeo. Make sure your videos have proper titles, tags, descriptions and reference links. This is a technique that can earn you many quality back links because almost all video submission sites have high page rank.
Social Bookmarking Sites
A good way through which you can promote your website is through social bookmarking sites. Bookmarking your blog or webpage post on popular social bookmarking sites can earn you high traffic. Social bookmarking sites are magnificent platforms to promote your blog or website. Some of the most popular bookmarking websites are stumbleupon.com and digg.com. The above off-page Search engine optimization techniques have been tested and proven to work. Using them will not only grant you a better search engine ranking but also high quality traffic.
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